Friday, February 18, 2011

Buick Regal -- change the name

It looks good, the reviews are good, but Regal is not the name for a competitor to BMW, Audi and Acura. Century or Wildcat would have been a lot better. "Regal" has been ruined by junky products in many markets and makes me think of tacky faux gold and red velvet. And its meaning (royal) is not appropriate either--this is their smallest car! The king doesn't drive around in a small car. This is the car for a hot young prince or count.

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