What's wrong with the idea of fairnessin reference to:
"Yet the fact that everybody believes in fairness is a clue to what’s wrong with the notion. Like that other warm-blanket word, “community”, it signals limp thinking. What exactly is “fair” about restricting trade, for instance? Or “unfair” about letting successful people in business or other fields enjoy the fruits of their enterprise without punitive taxes?"
- Bad language: Against fairness | The Economist (view on Google Sidewiki)